Legendary brand Builds on its heritage to bring the Playboy Bunnies back to LondonPlayboy Enterprises, Inc. (NYSE: PLA, PLAA) and London Clubs International (LCI) today announced plans to bring the Playboy Club Back in London.The new headquarters of gaming and entertainment will feature a restaurant, club members, board games and rooms to play high limit Lounge prive. Set to open in the first half of 2011, Playboy Club of London are located in the exclusive area of London Mayfair.
"When we inaugurated the Playboy Club in London was one of my favorite times for the brand," said Hugh Hefner, founder of Playboy, Director and head of creative. "With Playboy now more popular than ever, I look forward to our return to London and sharing again the concepts that are celebrated in the magazine, the concept of good food and drink, pretty girls and exciting entertainment. "Advertisement
Creatively designed to incorporate influences from the original Playboy Club in London which opened in 1966, the new headquarters will integrate game with contemporary nightlife on a property that combines the feel of sexy and sophisticated international Playboy with the charm of London. ownership of 17,000 square metres spread over two floors is the course designed by acclaimed London jestico + Whiles.
The most interesting feature of Playboy Club London will definitely return of Playboy Bunnies in Europe. beautiful hostesses Playboy Bunny, dealer and cocktail servers have a worldwide reputation and deserved, for their style and grace.
"The legacy of the Playboy brand in the United Kingdom with an attractive location of Mayfair and proven operational expertise of London Clubs International will make Playboy club London one of our most anticipated, property of must-visit," said Scott Flanders, CEO, Playboy enterprises, Inc.
«When Hugh Hefner has opened the original Playboy Club of London has redefined luxury and class, setting a new standard nightlife in the world, "said Michael Silberling, CEO, London Clubs International."LCI is honored to partner with Playboy to return the brand in London and create an experience of club and Casino for a new generation of Playboy Club members ".
The original Playboy Club London opened in 1966 in 45 Place. at that time, the club has attracted some of the most influential clientele in London including Sean Connery, Michael Caine, Joan Collins, George Best, Jack Nicholson, John Cleese, Roger Moore and Muhammad Ali. the new exclusive club will again meet some of the biggest names in entertainment, sports and business.
Hefner has opened the first Playboy Club in Chicago in 1960 and headquarters quickly became the embodiment of urban sophistication around the world. There were more than 30 Playboy Club at the height of his success, which left a lasting impression that represent quality, contemporary style and sophistication.
As the company continues to expand the brand's global presence through multifaceted entertainment venues, London will join Playboy Playboy Club, Las Vegas at the Palms Casino Resort, as well as future planned locations in Cancun Playboy, Macao and South Beach, Miami.
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